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Tag Archives: Likelihood of Confusion

Likelihood of Confusion in Trademark Law

By Michael Pike and Daniel Lustig |

Trademark law is a complicated field with a variety doctrines and nuances, but the core goal of the law is to prevent consumers from being confused about what company is offering a product or service. That means that in order for a plaintiff to prevail on a trademark infringement claim, they need to show… Read More »

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