Category Archives: trademark infringement
Former NFL Star Sues Under Armour for Alleged Trademark Infringement
Former NFL linebacker Shawne Merriman and his company Lights Out Holdings, LLC, have filed a trademark infringement claim as well as a breach of contract claim against Under Armour, INC. The lawsuit, which was filed on February 1st, 2017 in the United States District Court for the Southern District of California, comes after the… Read More »
When You Need Another Person’s Trademark: Fair Use in Trademark Law
Modern companies understand the importance of protecting their brand and reputation, and as such are often quick to dispatch a cease and desist letter as soon as they spot even a hint of potential trademark infringement. Consequently, many people are often hesitant to use someone else’s trademark, preferring to avoid the hassle of dealing… Read More »
Seeing Red: What the Fashion World Has Shown Us about Trademarks and Color
One of the most interesting things about trademark law is its flexibility. The law has adapted to provide trademark protection to a wide variety of objects from the mundane, like words or logos, to the unusual, like live animals. One commonly litigated non-traditional trademark is color. While the ability to trademark a combination of… Read More »
Why Small Business Owners Should Care about Trademark Genericide
The law protects trademarks because they function as “source identifiers.” When a person sees a company logo on a product, they know which company is responsible for it. This allows consumers to easily find companies whose products they like, while avoiding those who sell inferior goods. Understanding this purpose of trademark law allows for… Read More »
Contesting an “Incontestable” Mark
One of the benefits of registering a trademark with the federal government is that after a certain period of time a mark becomes “incontestable.” That sounds like a powerful benefit. No one wants to be sued by someone with a mark that the government has labeled as beyond contestation. Yet, the name is actually… Read More »
The Supreme Court Deals with Tacky Trademarks
The U.S. Supreme Court is usually content to leave trademark law more or less untouched, relying on the lower courts to adjust the doctrine since it is something of a niche area of law. Yet, the Court has actually heard two trademarks cases this term. One, B&B Hardware v. Hargis Industries has yet to… Read More »
A Copyright Law Blog Post about How Copyright Law Affects Blog Posts
With the maturation of the internet, more and more people are putting their own copyrighted work out into the world. People write stories, post pictures, and upload videos online, and that can make the legal landscape of online content both varied and complex. Bloggers in particular should be aware of copyright for two reasons…. Read More »
Likelihood of Confusion in Trademark Law
Trademark law is a complicated field with a variety doctrines and nuances, but the core goal of the law is to prevent consumers from being confused about what company is offering a product or service. That means that in order for a plaintiff to prevail on a trademark infringement claim, they need to show… Read More »
