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Buyers Sue Luxury Condo In Miami Beach, FL For False Advertising

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According to a report from TheRealDeal, a couple who purchased a condo within Monaco Yacht Club—a condominium property located in Miami Beach, Florida—has filed a lawsuit against the developer alleging losses caused by false advertising. Here, our Miami FDUTPA lawyer discusses the allegations raised in this case and explains your legal options under Florida law if you were the victim of false advertising or other types of deceptive commercial practices.

Allegations: Could Did Not Receive Design that Was Promised, Seeks Return of Deposit 

A couple is suing Miami Beach’s Monaco Yacht Club developer, 6800 Indian Creek LLC, for alleged false advertising of the luxury condo development. Adam Rose and Peter McQuillan claim the marina cannot accommodate yachts and the delivered design differs significantly from marketing materials. In their complaint, the couple raises many other specific allegations, including that the design of the lobby, pool area, and units are not as they were advertised. The couple seeks a refund of their $1.6 million deposit, interest, and fees. The developer, an affiliate of Optimum Asset Management, denies the allegations, stating the complaint lacks basis. An evidentiary hearing is scheduled to take place in this false advertising case later this year.

 Consumers and Businesses Can File a False Advertising Claim Under the FDUTPA 

Victims of false advertising have a number of different potential remedies available to them under Florida law. Most notably, the Florida Deceptive and Unfair Trade Practices Act (FDUTPA) is a consumer protection law designed to safeguard consumers and businesses against false advertising and other forms of deceptive trade practices. It is a potentially powerful legal tool. Under FDUTPA, both consumers and businesses can file a claim if they believe they have been a victim of false advertising or other unfair practices.

False advertising occurs when a company deliberately misrepresents the characteristics, qualities, or capabilities of a product or service in its advertising or promotional materials. This can include exaggerating the benefits, concealing drawbacks, or making false claims about a product’s performance, price, or availability. False advertising can mislead consumers and businesses, causing them to make purchasing decisions based on inaccurate information, and potentially leading to financial losses. FDUTPA provides a legal framework for addressing false advertising and other deceptive practices. Through a successful FDUTPA claim, a plaintiff can seek damages for “actual losses” resulting from the false advertising or otherwise deceptive conduct.

Get Help From Our False Advertising and FDUTPA Lawyer in Southeast Florida

At Pike & Lustig, LLP, our Florida false advertising attorney has the professional skills and legal expertise to handle complex FDUTPA claims. It is our mission to help clients find the solutions that work best for their needs. If you have any questions about your rights, we are happy to help. Call us at our Miami law office or at our West Palm Beach law office today to set up your consultation. Our law firm handles false advertising cases in Miami-Dade County, Broward County, and Palm Beach County.



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