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Category Archives: genericide

Why Small Business Owners Should Care about Trademark Genericide

By Michael Pike and Daniel Lustig |

The law protects trademarks because they function as “source identifiers.” When a person sees a company logo on a product, they know which company is responsible for it. This allows consumers to easily find companies whose products they like, while avoiding those who sell inferior goods. Understanding this purpose of trademark law allows for… Read More »

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